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Are corporate brochures good for your business?

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In today’s modern era, brochures might seem to be an old-fashioned marketing technique. Since people are more into digital marketing and social media promotions, having a brochure for your business might not be a lucrative idea for some. Considering all the high-end marketing techniques, what makes corporate brochures a great idea?  We have the answer for you! Brochures are quite effective in networking. They have the potential to reflect your business and also help in promoting brand awareness among your target audiences. You can easily hand it to your customers after giving them a demo or maybe after an important discussion. A well-designed brochure attracts customers and they may also preserve it for future reference. This is the reason why you should get a corporate brochure design crafted by a professional. Before we talk about the importance of corporate brochures, let’s give you a brief understanding of why businesses prefer brochures as an effective marketing tool. Trends like
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A Guide to Choose the Right Colour for Your Business Logo

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Creating a logo is not an easy task. From selecting the appropriate logo type for your business to planning the design, you need to consider a lot of aspects while designing your business logo. Among the host of aspects, selecting the right colour is one of the major decisions that you need to make. Picking the right colour palette is crucial as it helps to establish your brand’s identity and also, adds depth and versatility to the design. Moreover, choosing the right colour helps your business to connect with your prospects and customers visually and helps to evoke the right emotions in them. So, if you are a business owner and planning to design a business logo , then make sure that you choose the right colour.  Now, if you are clueless about how to pick the right palette, then here is a guide for you.  So, let’s take a look at some of the points that will help you to pick the right logo colour; Define your brand Firstly, when you choose the logo colour, ensure that it mirrors your b
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Take A Look At The Top 10 Trending Brochure Designs In 2022

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Brochures are important tools that help a company to reach out to customers with proper details about the company. Whether it is about services or products that a company provides, what the company owns or how successful the company is, every important detail a customer looks for before availing of the services or purchasing products from the company is there in the brochure. Thus, every business needs to incorporate the latest designs and trends in the brochure to make it more relevant and attractive to the customers. So, if you are planning to revamp your corporate brochure design then you should take a look at the latest brochure designs that are likely to trend in 2022.  So, let’s find out the top 2022 brochure design trends that you should know before designing your business brochure. a. Use of a wide variety of typography This is one of the areas in brochure designs that have already seen a lot of experiments by the designers and in the upcoming days, the same trend is likely to
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Logo Design Trends in 2022

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We have an entire year ahead of us which means we have a year for innovation and bolder designs. While in the past year we saw a lot of constrictions in logos, by moving further into the decade we have some logo design trends that can be expected from various logo design companies in India.  1. Retro Rubber Hose Logos We have seen a lot of rubber hose imageries. But if anyone who has played Cuphead or Bendy, or even watched the amazing cartoon production from the 1920s and 1930s, then you are familiar with this kind of animation. We expect it to bounce back in 2022. So be prepared for a lot of retro rubber hose logos. It could be because of a resurgence of the century-old rubber hose aesthetic. It could also be the fact that this style allows a lot of personalization. They are more human and hence character logos would be the way to go about it. If one chooses a retro rubber hose for logo designing, then the designer can make use of the brand’s colour palettes and make something fun a
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Location: India
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5 Mistakes to Avoid in Logo Design

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With the influential growth of the internet, more people than ever are watching your brand. A unique logo is what you need to convey your message to your audience clearer and set your business apart from the rest of the competitors. However, although logo design is essential to take your company to the next level, it is not always easy to get it right. It is best to not rely on clip-arts or logo generators to create your brand logo. Instead, you can go for a professional logo design company that knows what must be done and what must be avoided while designing a business logo.  5 Logo Design Mistakes to Avoid Logo design is one of your most important business investments. Hence, you must give it the attention it deserves and requires to represent your brand well. Make sure to avoid these logo design mistakes – 1. Poor Font Choice When it comes to designing a business logo, the font can make the design, or break it. Do not go over the top with fonts because it will only make the logo un
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Five Innovative Ideas to Make the Best Use of Brochures 

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 There is hardly a printed marketing material that is more informative and versatile than a brochure. A brochure is, to put it simply, a single-page but folded printout that includes images and texts to convey information about the products and/or services of a brand. Now, every company brainstorm on business brochure designs to make the brochure unique and catchy. However, the more creative you can be the better job a brochure can do in promoting your brand.  Five Tips to Use Your Business Brochure the Best Way A brochure is the best option to provide your target audience with information about your company, but to do that; you need to pay attention to not only corporate brochure design but also its distribution. Here are five ways you can use your brochure the best way – 1. Use Your Business Brochure as an Invitation Sending out an invitation to a client for a corporate event? Forget about using a simple invitation card. This is your opportunity to share more about your brand than j
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How to Improve the Readability of a Business Brochure?

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When it comes to designing engaging content material like a business brochure, it is not only the images you need to pay attention to but also the text. If your customers are not interested in the text content due to poor readability, then the brochure would fail to serve its purpose. Professional brochure design services make sure to keep the readability score high while coming up with brochure designs. Here are seven tips from the professionals on how to improve readability: 1. Give Space between Texts The first thing you need to do is focussing on line spacing. You need to provide enough space between lines, so your customers find it easy to recognise the distinctive spaces made by the letters. Add additional line spacing if needed. Keep in mind that you need to add space above and below each line so both the ascenders (letters extending upward, like “I” and “T”) and descenders (letters extending downward, like “g” and “y”) are highlighted properly. 2. Make the Proper Use of Upperc
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