Five Innovative Ideas to Make the Best Use of Brochures

 There is hardly a printed marketing material that is more informative and versatile than a brochure. A brochure is, to put it simply, a single-page but folded printout that includes images and texts to convey information about the products and/or services of a brand. Now, every company brainstorm on business brochure designs to make the brochure unique and catchy. However, the more creative you can be the better job a brochure can do in promoting your brand. 

Five Tips to Use Your Business Brochure the Best Way

A brochure is the best option to provide your target audience with information about your company, but to do that; you need to pay attention to not only corporate brochure design but also its distribution. Here are five ways you can use your brochure the best way –

1. Use Your Business Brochure as an Invitation

Sending out an invitation to a client for a corporate event? Forget about using a simple invitation card. This is your opportunity to share more about your brand than just the date, time, and venue of the event. Turn your invitation into a brochure and share more information on what your company is and what it provides. It will earn you a huge advantage, especially if the event is marketing-driven. 

2. Consider the Shape of a Fortune Teller

You do not need to be in the business of fortune-telling to design your brochure mimicking a paper fortune teller. Instead of fortune-telling, highlight a different service or product offered by your company on each panel of the brochure. Creating such a brochure is beneficial as you can fit bulk information in a relatively small space. Moreover, the brochure is three-dimensional. So, it will attract the attention of people easier and make a powerful impression on them. 

3. Rely on the Imagery

The objective of using a brochure is to share information. However, before anyone reads it, the first challenge is making them pick up your brochure and open it. Images are a great way to grab anyone’s eye. So, instead of merely including images to your brochure with textual content, incorporate an eye-catching image into the entire brochure design. For example, if your company belongs to the food industry, you may give your brochure a shape of a pizza or sandwich with a realistic image. Similarly, a shape and image of a plane can be used for a travel business. By dictating the overall shape of the brochure, the image tells the story of the brand immediately. 

4. Offer a Gift with the Brochure

There are many ways to attract the attention of your potential lead to your brochure, but they are inundated with marketing materials regularly, so what will make you different from the rest? If you want your company to stand out, it is a good idea to send a gift with the brochure. Consider coming up with an integrated marketing bundle with a brochure and a useful gift. It gives your recipient more incentive to read your brochure and know what you want to say. 

5. Embrace Embossing

You may add embossed text or imagery to your brochure, as well as other printed marketing materials to give them an unexpected touch. It is especially effective on brochures that are understated in their visual effect. Embossing does not only add depth but also texture to a page. As a result, even an uninteresting brochure can be turned into something that will make people take a second look at it. 

Conclusion: Logo Design India is one of the leading companies in India that offers professional brochure design services. The company uses influential copywriting, high-resolution images, planned layout, and attractive illustrations to come up with the best brochures that can be printed easily. You may choose bi-fold, tri-fold, single-sided flyer, double-sided flyer, or corporate folder design, according to your requirements.

To contact the team at Logo Design India, send a mail at enquiry@logo-design-india.com.