5 Mistakes to Avoid in Logo Design

With the influential growth of the internet, more people than ever are watching your brand. A unique logo is what you need to convey your message to your audience clearer and set your business apart from the rest of the competitors. However, although logo design is essential to take your company to the next level, it is not always easy to get it right. It is best to not rely on clip-arts or logo generators to create your brand logo. Instead, you can go for a professional logo design company that knows what must be done and what must be avoided while designing a business logo. 

5 Logo Design Mistakes to Avoid

Logo design is one of your most important business investments. Hence, you must give it the attention it deserves and requires to represent your brand well. Make sure to avoid these logo design mistakes –

1. Poor Font Choice

When it comes to designing a business logo, the font can make the design, or break it. Do not go over the top with fonts because it will only make the logo unprofessional and silly. Like every other company, your company has its own personality and needs the right font to represent it. So, it is a good idea to research various fonts to pick one that matches your company’s style best. You can also create your own to modify different fonts. 

2. Clashing Colours

Finding the right colour balance in your logo is just as important as choosing the right font. If the colours do not match the message of your company or the colour combination does not work, the logo will look unsophisticated. You can avoid this issue by starting off with a black and white logo. Once you have decided on a strong concept and design, you can add the colour. It is easier to choose the right colour after you have the shape of the logo. 

3. Too Abstract

Another mistake to avoid in logo design is going too far with abstractness. It is okay if you want a simple and abstract logo, but you need to keep in mind that you are conveying a message to potential customers through the logo. You cannot leave too much blank for your viewers to fill in. If the customers take a look at the logo and get confused struggling to understand the meaning, then the logo is not doing its job and the design is losing its purpose. So, make sure to add details that are absolutely necessary to portray the mission statement of your business. 

4. Copying a Design

Nothing will ruin your business more than using a logo that is copied from the logo of a more successful competitor. Whether you do it intentionally or not, using a logo design similar to another can sabotage your marketing attempts. It is not only illegal but also enough to ruin your company’s reputation. Moreover, apart from the issue of plagiarism, a copied logo design will make customers compare your company with other brands more. It is indeed not possible to check every logo in the world to look for similarities, but at least make sure to check your close competitors to avoid hassles. 

5. Inspired by Trends

The trend is indeed a necessary part of marketing, but it is important to draw a line between trendy and cliché. You need to understand that trends come and go, but your logo will not. If you want to run your company for a long time with the same logo, it must be timelessly relevant. The last thing you will want is to have an out-of-date logo after a few years. Be aware of the latest trends and use them in other promotional materials, but not in your logo. The only thing you should stick to for a logo design is your brand’s visual identity. 

Conclusion: Once you choose a logo design company for your brand logo design, make sure to discuss with the team and check if they are avoiding the mistakes mentioned above. Logo Design India is a leading company in the industry that offers the best brand logo designs. You may contact the company by sending a mail at enquiry@logo-design-india.com.