A Guide to Choose the Right Colour for Your Business Logo

Creating a logo is not an easy task. From selecting the appropriate logo type for your business to planning the design, you need to consider a lot of aspects while designing your business logo. Among the host of aspects, selecting the right colour is one of the major decisions that you need to make. Picking the right colour palette is crucial as it helps to establish your brand’s identity and also, adds depth and versatility to the design. Moreover, choosing the right colour helps your business to connect with your prospects and customers visually and helps to evoke the right emotions in them. So, if you are a business owner and planning to design a business logo, then make sure that you choose the right colour.  Now, if you are clueless about how to pick the right palette, then here is a guide for you. 

So, let’s take a look at some of the points that will help you to pick the right logo colour;

Define your brand

Firstly, when you choose the logo colour, ensure that it mirrors your brand values and essence. One simple way to achieve that is to first identify the brand’s goal, what is it about, the personality traits of your target audience, what set of emotions you want to evoke in your customers about your brand and more such aspects. 

If you are not aware of what your brand stands for, then you can easily commit an error by selecting the wrong colour. So, make sure you know your business well before setting out to create a logo. 

Analyse competitors

Your logo colour should be such that it helps the logo to stand out in the market. If your logo looks similar to your competitors’ logo then it will never help your product or service to stand out in the market. So, what you can do is think about what more your product/service represents apart from the obvious. For instance, if you sell sunscreen, in general, the product protects skin from the sun, however, if the product is made sustainably, then choosing the colour green for the logo can make it unique. 

Understand the colour

Before you go ahead and select a colour, you need to understand what the colour represents. So, here let’s check out some colours and understand what they stand for. 

Red: One of the most widely used colours, red is associated with energy, excitement, danger, passion and love. 

Blue: This is another colour that is widely used by brands. Blue is all about dependability, trust and strength. 

Orange: The orange stands for cheerfulness, friendliness and confidence. 

Yellow: Represents optimism, warmth and clarity.

Purple: This colour stands for imagination, prudence and creativity. 

Grey: Stands for neutrality, balance and calmness. 

Play with the colour

Make sure you don't hurry after you acquaint yourself with the colours and what they represent. Creativity takes time and so, before you make the final decision, play with the colour choices, and try different shades within the colour palette. Your colour choice should be such that the logo design catches the right attention, conveys the brand message and reflects the personality of the brand. 

Pick the right combination

Once you have shortlisted some of the colour combinations for your business logo design, have an in-depth discussion with your hired logo designer. No one other than a qualified logo designer can guide you better when it comes to logo designing. So, you should seek his/her guidance before finalizing the logo colour. 

Conclusion

Selecting the right logo colour is very important as the colour has the power to make or break the design concept. So, you must be cautious while choosing the colour for your business logo. The above-mentioned points can help you to zero in on the right logo colour. However, you can also, take the help of top professionals for custom logo design such as Logo Design India experts. They have more than 12 years of experience in this field and can design quality logo design that not only stands out in the crowd but conveys the brand message and attracts prospects and customers. 

To contact us call + 91 9830721090 / + 91-33 40200868 or drop an email at enquiry@logo-design-india.com.