An All-Inclusive Guide on Brochure Design Services

Marketing is an ever-evolving topic, and keeping up with the latest trends and developments is more challenging than ever. With the increasing number of organizations that offer the same services, it has become crucial to gain the confidence of targeted customers. As a business owner, you can try out various marketing strategies, but never miss out on the age-old ones. One such method of marketing your business is by contacting a brochure design company. 

As an offline technique, brochures are the perfect way to reach out to clients. The fact that you can customize each brochure according to the audience you want to hit makes it one of the most sought-after strategies most business-owners are opting. This blog would highlight what makes brochures unique, the kinds of them available, and what to include in the ideal advertisement.

The Design Element

The most important thing one needs to ensure when designing a brochure is that this technique is all about visual aesthetics. So, if you ace the images and layout of this particular brochure, you are good to go in front of your targeted customers. Some of the design elements that make a brochure attractive are:

Font: You have to be extremely careful with the font size and style you are using while designing the brochure as it is the stepping stone to the tone of your business. You might have to consult the brochure design company to zero in on the perfect font that suits your business.

Quick Tip: You can try using fonts from the same family which was used on your website to maintain consistency.

Images: Paying attention to the kind of images used on the brochure is crucial to leave a mark on the minds of the audience. Always opt for the high-definition images that can fit all paper sizes so that they don’t get pixilated later.

 

Material: Talking about the design variants, you need to be sure of the material your brochure is going to be printed. A good-quality paper would make the recipient of the brochure know that you are serious about the business.

 

The Ideal Fold

As much as the various design elements are crucial to your brochure, you need to speak to professionals providing brochure design services about the fold. Knowing which one would be well suited for your business is essential if you are looking for the best possible response from clients. Some of the most common brochure folds available are:

1. Tri-Fold: Also known as one of the most common ways of designing a brochure, the tri-fold is perfect for those looking forward to promoting their services. Clients across the world have preferred the tri-fold variant not only because they are attractive to look at, but also because of their size. This makes for a basic fold used for marketing campaigns which you can choose for leaving a high-impact. 

2. Bi-Fold: A more formal version of the tri-fold brochures, these are perfect for trade shows and product presentations, among others. Widely categorized into other categories such as presentation folders or booklets, these bi-fold brochures fit in a lot of information about the business at once. 

3. Flyers: The most traditional way of reaching out to a mass audience at once, flyers are perfect to advertise discounts or special offers. These can be designed in bright colours and big font sizes to attract the attention span of customers.

Along with these, discuss with brochure design service providers about the single-sided and double-sided brochures. These contain a lot of information and can be treated both formally and informally, according to the design that you do on them.

Things to Incorporate

Once you have decided on the kind of design elements you are going to use for the brochure and its fold, it is time to finalize the things you are going to incorporate on the same. Speaking to a premier brochure design company would let you know the importance of the perfect copy for your product. 

Mention an accurate headline that sums up the reason why people should even take a second glance at the brochure you are providing them. Ensure that it is catchy so that it makes the readers curious about your product.

Futhermore, ensure that your copy is jargon-free. Being inspired by the thesaurus is easy, but you would not want to use words that common-folks might not hear in their daily life. Keep your copy simple and interactive so that the readers are interested in your product. 

Conclusion: Finally, be clear with your thoughts and never forget to include a call-to-action. This would help the customers understand what to do or whom to contact when they want to opt for your services. As a Kolkata-based agency, Logo Design India provides the best brochure design services across genres of businesses at affordable rates. Should you want to know more, send an email to enquiry@logo-design-india.com.