Half-Dozen Brand Logo Design Clichés You Must Avoid

Have you ever come across a logo and wondered where you might have seen it earlier, but for some other brand? Well, this is a common feeling, especially when in today’s time; we see several logos in our day-to-day lives. But, when the customers feel like this, more often than not, it is not good for a brand’s reputation as their logo feels heavily influenced. To put things in perspective, these are generic logos that give an uninspired graphic look that doesn’t do much for the brand. Today, let us check out the most popular brand logo design clichés that you must avoid for an impeccable reputation for your business. 

Top Cliché Brand Logo Designs You Must Avoid

To begin with, a logo is a visual representation of your brand and is much more than some image and text. Generic logos are those with some common design elements that have been used by various brands, time and again, and look overused to a large extent. Some of these clichés which you need to avoid, as stated by professionals at Logo Design India, include:

1. The V Man: If you look at the history of logos, you will find this abstract of a gender-neutral humanoid figure used to represent a ‘man’ or a ‘team’ implemented several times. This can be the best way to represent that you are a people’s firm and you work together to form the best services for your clients/customers. But, this can also make your target demographic mistake you for a different brand, and that is, for sure, the last thing in your mind at the moment.

2. The Globe: As a brand that wants to refer to a global presence, the most widely used image that comes to mind is that of a world. Well, while we understand that these logos are found in various colours and patterns, the whole concept is dated, and the symbol is overused. As you opt for a brand logo design, talk to the professionals and come up with something innovative to represent the same thought process in lines with your brand.

3. The Graph: Another common sign seen in logos is that of a rising graph. Yes, the symbol shows growth and a successful company mostly used by financial businesses, but with its overuse, it has now practically lost its meaning. 

4. The Arc: Looking at logos closely, you will find several designs with an arc going on top of, below, or within the name of the brand. It signifies that you are soaring over the competition and are a progressive firm, but as you are coming up with a custom logo design for your brand, isn’t it better to be original, rather than using a line that has been overused in the past?  

5. The Font: Talking about logos, let’s not forget the overuse of a few fonts such as Helvetica or Comic Sans in your designs. Both these are extremely safe fonts that can be manipulated according to the width and size to fit your brand requirements, but they are done to death by now. With the ever-increasing styles coming up in the market every day, finding something that suits your requirements will not be challenging if you are clear about the motive of your brand. 

6. The Overlap: Can you count on your fingers how many times have you seen a double letter overlap in various logo designs around you? We are sure the answer will be – unlimited! While this can be the safest way to design a logo when you have a brand name with two capital letters, but try to resist it with as much power as possible. If you don’t, your custom brand logo will be thrown into a dark abyss, never to be remembered again. 

Conclusion: Now that you are aware of the top 6 cliches that you need to avoid when it comes to designing a brand logo, all that is left for you to do is get in touch with professionals to come up with a unique but attractive design. Logo Design India is a top-rated company run by professionals with over 15 years of experience in the field to provide excellent designs at competitive rates with a quick turnaround time. In case you want to know more, feel free to write to enquiry@logo-design-india.com.