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Showing posts from April, 2022

Are corporate brochures good for your business?

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In today’s modern era, brochures might seem to be an old-fashioned marketing technique. Since people are more into digital marketing and social media promotions, having a brochure for your business might not be a lucrative idea for some. Considering all the high-end marketing techniques, what makes corporate brochures a great idea?  We have the answer for you! Brochures are quite effective in networking. They have the potential to reflect your business and also help in promoting brand awareness among your target audiences. You can easily hand it to your customers after giving them a demo or maybe after an important discussion. A well-designed brochure attracts customers and they may also preserve it for future reference. This is the reason why you should get a corporate brochure design crafted by a professional. Before we talk about the importance of corporate brochures, let’s give you a brief understanding of why businesses prefer brochures as an effective marketing tool. Trends like

A Guide to Choose the Right Colour for Your Business Logo

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Creating a logo is not an easy task. From selecting the appropriate logo type for your business to planning the design, you need to consider a lot of aspects while designing your business logo. Among the host of aspects, selecting the right colour is one of the major decisions that you need to make. Picking the right colour palette is crucial as it helps to establish your brand’s identity and also, adds depth and versatility to the design. Moreover, choosing the right colour helps your business to connect with your prospects and customers visually and helps to evoke the right emotions in them. So, if you are a business owner and planning to design a business logo , then make sure that you choose the right colour.  Now, if you are clueless about how to pick the right palette, then here is a guide for you.  So, let’s take a look at some of the points that will help you to pick the right logo colour; Define your brand Firstly, when you choose the logo colour, ensure that it mirrors your b